When it comes to maintaining a radiant, ageless complexion, no one does it better than the Korean ladies. Deborah Tan visits home of beloved Korean skincare brand Sulwhasoo to find out just what is it that gives the Korean ladies their beautiful skin.
Me with the beautiful and ageless Ms Jeon Ji-soo.
Korean beauty brand Sulwhasoo has a beauty fact that might just give you sleepless nights. According to its researchers, due to decreasing “yin” energy, a woman’s skin becomes dehydrated and starts to age faster once she turns 35 (cue horror music!). To counter this, the brand has launched a new product – Luminature Essential Finisher – this month. Inspired by the “mi-an”, a beauty lotion used by ancient Korean women as a last step to their skincare regime, Luminature Essential Finisher doesn’t just give your complexion a luminizing boost, it strengthens skin’s metabolism and helps seal in the effectiveness of all your other skincare products so they will work better.
This focus on traditional Korean medicinal wisdom extends to other products in the Sulwhasoo family. Inspired by the writings of a 17th century royal physician, many Sulwhasoo products contain herbs and botanicals that have long been used in traditional Korean medicine. Take the Korean ginseng, a plant renowned for its anti-aging powers, for example. The brand doesn’t just use the commercially more desirable root – it uses every part of the ginseng plant, from the root to the berry.
“We are the only brand to do that,” said Ms Jeon Ji-soo, Vice President of Sulwhasoo Marketing Division in my interview with her.
She went on to add, “In Korea, our definition of beauty is a clear, luminous complexion. This, we feel, is only possible if you achieve harmony between your mind, body and skin. Skincare isn’t just about treating the surface, it’s also about improving one’s overall health. At Sulwhasoo, we have this theory that women’s yin cycle changes every 7 years. With each cycle, she’ll need to tailor her lifestyle, diet, skincare regime and products to meet her body’s changing needs.”
While it’s easy to attribute the beauty of Korean celebrities to plastic surgery, we have to admit that surgery can only go so far when it comes to getting a naturally luminous, healthy complexion. Korean women – no matter their age – are known to take such good care of their skins, their skincare regime, at the very least, an 8-step affair.
“We believe that it’s not just us Korean women who want beautiful skin,” said Ms Jeon. “Asian women want it too and Sulwhasoo hopes to bring this attitude that beauty is a combination of harmony, health and positivity, to women all over the world.”
As Sulwhasoo celebrates its second anniversary in Singapore this September, we ask the brand to recommend 5 products that can help us get Korean women’s radiant, smooth, ageless skins.
Sulwhasoo First Care Activating Serum
1. First Care Activating Serum
It is recommended that you apply this serum WITHIN 3 SECONDS after cleansing your face. Formulated with Korean medicinal herbs, this serum replenishes essential moisture and nutrients in skin. It also promotes deeper penetration of your other skincare products. This product also has an aromatherapy benefit that will uplift your spirit and revitalize your energy levels.
Sulwhasoo Concentrated Ginseng Renewing Cream
2. Concentrated Ginseng Renewing Cream
Formulated with the root, berry and water of a five-year-old Korean ginseng, this cream claims to help stimulate cell regeneration and restore a youthful-looking skin. Nano-sized ginseng capsules penetrate into the deepest layers of skin to heal and strengthen it inside and out.
Sulwhasoo Snowise EX Whitening Serum
3. Snowise EX Whitening Serum
Promises to rejuvenate heat-exhausted skin, the science behind this line believes that exposure to heat reduces skin’s resilience and circulation, leading to dullness and an uneven skin tone.
Sulwhasoo Evenfair Perfecting Cushion
4. Evenfair Perfecting Cushion
More than just a cosmetic product, this cushion foundation contains apricot seed herbal moisturizer to promote resilience and hydration. Flexible film-fixing polymer lets you apply only a thin layer of this makeup for flawlessly smooth skin.
Sulwhasoo Renodigm EX Dual Care Cream
5. Renodigm EX Dual Care Cream
When we think of skin aging, we tend to blame factors like stress, pollution and UV ray exposure. However, Sulwhasoo has found that heat also leads to skin aging. Renodigm EX Dual Care Cream relieves internal heat in skin and prevent heat-aging in skin.
Material World was invited by Sulwhasoo to attend the launch of Luminature Essential Finisher in Seoul. All opinions are the author’s own.
HAPPY BIRTHDAY SULWHASOO!
To mark its second anniversary in Singapore, Sulwhasoo will be offering fans these awesome promotions at its counters:
Essential Spa Set at $212 (worth over $260)
Includes First Care Activating Serum 60ml x 2, Overnight Vitalising Mask 30ml, Clarifying Mask 50ml.
Timetreasure Repair Set at $810 (worth over $1,110)
Includes Timetreasure Perfecting Water 125ml, Timetreasure Renovating Serum 50ml, Timetreasure Renovating Eye Cream 25ml, 5-pc Timetreasure Renovating Travel Kit, Herbal Soap 70g, Gentle Cleansing Oil 50ml, Gentle Cleansing Foam 50ml, Herblinic Restorative Ampoule 5ml, Sulwhasoo Travel Cosmetics Pouch.
These promotions will be on from September 18 – 30 2014, while stocks last.
WIN THIS AWESOME HAMPER NOW!
Win 1 hamper containing all five iconic Sulwhasoo products in full sizes!
We have ONE hamper containing all 5 products (full-sized!) mentioned in this article up for grabs! To enter this contest, simply follow the steps below:
1. LIKE Material World’s Facebook Page – only our fans can qualify for the prize.
2. Answer this question in the Comments section below: “Name the TWO promotional sets Sulwhasoo fans can buy as part of its 2nd anniversary celebrations.”
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Once you are done, email us your details (name, age, NRIC, email add) to firstname.lastname@example.org. Contest ends 24 September 2014.