Deborah Tan does not agree with ads that promise you a 5-figure salary while working from home selling “nothing”.
I’m sure you’ve seen the ads on Facebook. Ads that go, and I quote them verbatim: “Ever thought it is possible you can make money online without selling anything?”; “Learn how a struggling Singaporean employee makes $20k/month from home in his spare time”; and, “Thousands of people are quitting their jobs and joining our popular online work program.”
Were you tempted to find out more? At the very least, I’m sure you went, “What?!? For real?” For me, after the curiosity, I just went, “Sorry. Not for me.”
Perhaps, in 10 years’ time, all the people who have signed up to these programs would look at me and laugh at me for being a cynical fool. Perhaps, in 10 years’ time, I will still be slogging my ass off working as a freelance writer. Perhaps, in 10 years’ time, I will be the poorest person in Singapore … but, I will not regret not signing up for these “courses”, “seminars” and “workshops”.
1. If it sounds too good to be true …
… it probably is. Out of curiosity, I clicked on one of these Facebook ads just to check out their website to see if I can find more information about these programs. I was brought to a page asking me to enter my email address. No. Just no. You see, if I wanted to sign up for an MBA program, the school’s website will tell me details about the coursework, tell me what I can expect, etc. But this website doesn’t want to tell me anything until I give them my contact detail. Are you selling my email address? Are you just another layer in a massive multilevel marketing scheme in the business of collecting email addresses? WHAT ARE YOU? WHY DON’T YOU WANT TO TELL ME MORE UPFRONT?
2. There is no shame in work
What I hate most about these ads is this picture they paint: that you can just do jack-shit, just click on your mouse all day long … and wait for money to roll in. If you set up a hawker stall and sell prawn mee, you know that $5 you earn comes from something tangible. If you set up an ecommerce website selling headphones, you know what exactly is earning you a living. For me, my product is Material World, a content agency and a website. Every piece of writing I put out for my clients, I know how I’m being paid. I am proud of my work and I really don’t agree with this whole “sell nothing, do very little” way of making money.
3. There is an inherent integrity problem
A few days ago, a friend posted up on Facebook how his picture has been used by one of these work-from-home programs for its Facebook ad. The picture of him standing next to a car is a great image of a young Singaporean who has achieved the trappings of success. Hey! But guess what? He didn’t sign up for this program. They had simply pluck his picture from somewhere and used it without his permission! This incident further cemented my belief that there is more than meets the eye here. If people are really becoming rich beyond their wildest dreams with your program, why don’t you just use their photos and stories instead?
I know that in order to be a successful businessperson, I have to find a business model that’ll eventually allow me to make passive income, something that will keep earning me money even if I go on a holiday or when I’m asleep. But I want to be able to grow my business using a product I have built, that will add ACTUAL VALUE to other people’s lives. Just blindly signing up for a program takes away that pride, that ownership that make up the core of entrepreneurship!
If you have no choice but to work from home, if you have no choice but to really consider one of these programs, I urge you to do your homework. It shouldn’t have to demand for an upfront payment of a large sum of money. It shouldn’t demand a percentage of your earnings to be channeled up towards your “supervisor” or “mentor”. You should be able to see if the business allows you to be different and unique from the 678 other people who have also signed up to do it – and we don’t mean just by changing the name of your company.
Like I’ve said before … call me a fool, call me stubborn, call me stupid … but I really rather become rich by working hard, really hard.
About The Author: Deborah Tan is a founder of Material World. After 10 years of working in magazines Cleo and Cosmopolitan Singapore, she is now a freelance writer/editor who works on this website full-time. She doesn’t respect anyone whose wealth came to them easy. Follow her on Twitter @DebTanTweets.