Beauty & Shopping, Branded Content, Contests, Skincare

[Material World x Biotherm] Who Wants Younger Eyes? – Deborah Tan

I’ve always been complacent about my eyes. I have perfect eyesight and, no matter how hard I work, I don’t ever get dark circles. Eyebags? What are they?

When I started lining my eyes regularly, people everywhere complimented me on how much nicer my eyes looked. I thought it would stay that way forever. Obviously, I was being too optimistic. After several years of getting my liquid eyeliner to flick up effortlessly, I started one morning having one of the biggest shocks of my life.

My eyeliner got caught in a sagging right eyelid. It was a sobering moment. My eyes, the crowning glory of my face, were beginning to age.

And so began the daily habit of pulling my right eyelid taut every time I line it. For more than three years now, I have been doing this and have come to accept that my eyes are just on a natural downward spiral. I am growing old, better just accept it.

When Biotherm gave me a “sample” of their new eye cream to try, my first thought was, “Yeah … ok. Maybe it would brighten the area and make my eyes feel less puffy but, let’s not get our hopes first.”

One week later, this was what I saw:

(Left: BEFORE Blue Therapy Eye. Right: AFTER Blue Therapy Eye) Pictures have not been digitally altered.

(Left: BEFORE Blue Therapy Eye. Right: AFTER Blue Therapy Eye) Pictures have not been digitally altered.

1. In the Before picture (left), you can see that my eyelid was sagging down a little. In the After picture (right), the eyelid was “lifted” up and it “lifted” so well, my double eyelid is now more evident. I no longer have to pull my eyelid taut to draw my eyes.

2. The deep crow’s feet at the corner of my right eye has almost disappeared.

[The difference in skin tone is due to changing daylight. Unfortunately, I was unable to replicate the exact lighting when I took the second shot. I used Mother Nature’s light, not a photographer’s]

This eye cream also contains an ingredient that would break up the blood pigment residues responsible for dark eye circles. I do not have obvious dark shadows around my eyes so I cannot say for certain if this cream would help improve that. However, with the awesome results I have seen in the lifting and wrinkle-reducing departments, I am positive this cream will deliver on that too.

What is this eye cream, you ask?

Biotherm Blue Therapy Eye, out today at all Biotherm counters.

Biotherm Blue Therapy Eye, out today at all Biotherm counters.

It’s Biotherm Blue Therapy Eye.

And it hits their counters TODAY.

Like the Blue Therapy Serum, this eye cream contains the three power ingredients that will help restructure and strengthen the skin. In addition to these ingredients, it contains a blend of flavanoid, amino acid and two peptides to help reduce dark circles. Texture-wise, this eye cream is light and is easily absorbed by the skin. It is fragrance-free too, which is important since it will be going near your eyes – you don’t want any irritation.

But like I always say, you’ve got to try it for yourself. Hop down to any Biotherm counter from today to ask for a sample. I promise you won’t regret it.

Biotherm worked with Material World for this post to promote the launch of its new eye cream Blue Therapy Eye. All opinions are the author’s own and have not been vetted by the client. Read our advertising policy here.

About The Author: Deborah Tan is a founder of Material World. After 10 years of working in magazines Cleo and Cosmopolitan Singapore, she is now a freelance writer/editor who works on this website full-time. She likes liquid eyeliners, bright red lipsticks, tattoos, rock & roll, Mad Men, and Suits. Follow her on Twitter @DebTanTweets.


We have THREE Biotherm Blue Therapy Eye to give away to you. To enter the draw,
simply follow the instructions below:

1. In the Comments section, complete this sentence: “I hope Biotherm Blue Therapy Eye will be able to _______.”

2. Then click on the Facebook button below and SHARE this review with your friends on Facebook. Tag “Material World” and make sure your post is on Public setting so we can verify you have completed this step.

3. PM us your details (name, age, email, and occupation). State “Blue Therapy Eye” in your message.

Contest ends Friday, 23 August 2013 and is open to all Material World Facebook fans.

[If you like this story, you’ll love]

1. [Infographic] Get To Know Biotherm’s New Power Serum

2. [Material World X Biotherm] Get Skin You’ll Love

3. Beauty Review: Biotherm White D-Tox CC Glow