Beauty & Shopping, Skincare

Beauty Review: Ettusais Puru Puru Serum – Tan Lili

For someone whose work involves trying out beauty products, I’m one of the laziest people when it comes to skincare. I use a mask once every few months, and – I can already hear my beauty-editor pal screaming at me for saying this – I always forget to apply a night moisturiser. Also, if I’m not going to be socialising or meeting clients, I’d be more than happy to leave my house bare-faced. In the event that I have to put on my face, that means applying under-eye concealer and some eyeliner – no foundation, no lip gloss or lipstick, no blusher, and no mascara.

Oh, I’m definitely not one of those blessed au naturel beauties; I’m just … lazy.

It’s no surprise, then, that my skincare regime barely meets the minimum requirements. Those extra products meant to enhance the effectiveness of your other skincare products? Sure, I’d use them for a week or so, then dump them into the Lazy Pile Of Extra Skincare Steps I’ve accumulated over the years.

But it seems that one product has managed to escape that pile since I started using it a few weeks ago: Ettusais Puru Puru Serum. And while it makes good on its claims to moisturise the skin, the main reason why I’ve been faithfully using this on top of my other skincare products is a less beneficial one. Allow me to explain.

After I first twisted the cap open, I thought, “Surely this can’t be a serum … it’s a scrub!”

Serum, or scrub?

Serum, or scrub?

Curious, I dabbed some on my hand. Well, as it turned out, I was wrong. Rather than scrubbing the skin, those granules almost immediately melt into the skin after gently rubbing the serum in a circular motion. How intriguing! And, the jelly-like texture of the serum feels super nourishing – especially on dry, dehydrated skin – yet it’s easily absorbed by the skin, giving it a velvety-matte finish.

Answer: Looks like a scrub, feels like jelly, melts like butter, but is a serum!

Answer: Looks like a scrub, feels like jelly, melts like butter, but is a serum!

Based on those fast-melting granules alone, I was sold (trust me, application is fun!). As I later read the press release, I found out that those granules are actually Moisture Capsules, which are made up of skin-lovin’ ingredients like hyaluronic acid, fermented royal jelly and water-soluble collagen. The capsules penetrate the skin to plump it up from within as well as improve the appearance of pores.

The Puru Puru Serum also contains Moisture Shield, which helps seal in the moisture for a long-lasting hydrating effect.

I admit I don’t use this every night (it’s recommended for use in the morning and at night as the last skincare step) but, considering I have dry skin, I must say this serum works well to leave my skin feeling well-moisturised throughout the day. Now this is one additional skincare step worth taking for the lazy girl!

Ettusais Puru Puru Serum, $29, is available at all Ettusais counters. The serum is given to Material World for review purposes; all opinions are the author’s own.

About The Author: A founder of Material World, Tan Lili has previously worked in magazines The Singapore Women’s Weekly and Cosmopolitan Singapore, as well as herworld.com (now herworldplus.com, the online counterpart of Her World). She is now a freelance writer who works on this website full-time. Lili hopes to travel the world, work with wild animals, and discover more awesome Twilight fan-fiction. Follow her on Twitter @TanLiliTweets.

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