According to Taiwan’s leading skincare brand For Beloved One, you have 72 hours to keep your skin from turning darker after sun exposure. Deborah Tan tries the cream mask in its upgraded whitening series.
The R&D behind skin brightening never fails to amaze me. While I still strongly believe that we should not ever attempt to whiten our skin color in the misplaced belief that whiter equals better, I think a glowing, radiant complexion is something women of every skin tone and color can enjoy.
This spring, For Beloved One, Taiwan’s best-selling cosmeceutical skincare brand, upgrades its whitening range with a low-irritant compound known as α-Arbutin. It claims to one-up traditional whitening products by targeting the skin-darkening process at skin’s basal layers and at the DNA level. Traditional whitening skincare typically only inhibit tyrosinase activity to prevent pigmentation. With Advanced Whitening α-Arbutin, sun damage is kept under control right at the formation stage where the gene expression for melanosome production is reduced.
The Golden Period
This is totally new to me. The folks at For Beloved One explained that after sun exposure, you have 72 hours to treat your skin to prevent sun damage such as spots and dullness from ruining your complexion.
Upon sun exposure, skin experiences 2 types of tanning – “immediate tanning” and “delayed tanning”. The first is the tan you see as a result of melanin appearing on your skin’s surface as a form of protection against UV rays. The latter is the tan that gradually appears as your body continues to produce melanin as its defense mechanism.
So if you are ever out in the open on the particularly sunny day, remember: you have 72 hours to slather on some skin-brightening goodness so your complexion doesn’t get marred by sun damage in the future.
On a recent holiday in Penang, we found ourselves assaulted by the scorching sun while trying to hunt down a particular hawker center. I was sun-burnt and my skin felt raw and hot. So what a great opportunity to review the cream mask from this range!
For Beloved One Advanced Whitening α-Arbutin Cream Mask is a unique oil-in-water cream mask containing 3% α-Arbutin and DNA whitening patent ingredients.
When you open the jar, the mask looks like a rich night cream. Once in contact with your skin, it transforms into an essence and forms a protective film on the skin. I found the mask to have a pleasant scent and its light creamy texture felt great on the skin.
Leave on for 15 minutes then wipe of the excess and rinse your face with water.
My skin did look immediately brighter after just one use. For those who tend to struggle with sheet masks, you will find this cream mask extremely easy to use. It comes with a mini spatula but feel free to dip right in and apply using your fingers.
Used before a big event, it helps keep your skin well hydrated and your makeup looking fresher for longer. Follow up with the essence (with a 6.5% of α-Arbutin) and lotion for a complete skin brightening regime.
For Beloved One Advanced Whitening α-Arbutin Cream Mask is now retailing at all Sephora stores. The cream mask was given to Material World for review purposes. This post was neither paid for nor advised by For Beloved One. All opinions are the author’s own.
About The Author: Deborah Tan is a founder of Material World. After 10 years of working in magazines Cleo and Cosmopolitan Singapore, she is now a freelance writer/editor who works on this website full-time. She likes liquid eyeliners, bright red lipsticks, tattoos, rock & roll, Mad Men, and Suits. She loves masks in all forms and textures. Follow her on Twitter @DebTanTweets.
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