To date, some 30 million units of Cushions have been sold worldwide. Nope, it’s not your couch cushions we’re talking about here. It’s a cushion-type base makeup created by South Korea’s top beauty company Amorepacific, and it’s taking over the world by storm. Let Deborah Tan take you through this beauty phenomenon below.
The quest for a perfect complexion never stops. Actually, with this product by Amorepacific, maybe it will. The creation of the Cushion has heralded a new age for base makeup. For years, the scene was dominated by the liquid foundation and two-way cake. Then in came the BB cream and then the CC cream. While these base makeup products have evolved in terms of technology, ingredients and textures, many of them continued to fail when it came to addressing one pertinent beauty problem: How does one reapply her sunscreen on top of her impeccably applied base makeup?
You could pat on more BB cream but who would want a thick layer of makeup on her face at the end of the day? The Cushion solves this conundrum. With its watery texture and specially-designed puff, reapplication is easy and the result, always dewy and natural. The efficacy of the Cushion is evident in the global craze it has sparked off – more than 30 million units have been sold worldwide
Here’s an interesting tidbit about the Cushion: its technology was inspired by a parking stamp. Inspired by the crisp, even impression it makes on paper without the liquid running, the development team at Amorepacific created a special urethane foam that could hold the makeup in a liquid formula, without causing leaks and spills. Together with a three-layer puff, the team was able to create a product that allowed users to apply a combination of foundation, skincare and sunscreen without the creation of a thick, cakey layer on the face. Reapplication would deposit a fresh new layer of the product that is thin, natural and comfortable.
In Singapore, the brands under Amorepacific – namely Sulwhasoo, Laneige, Etude House and Innisfree – each have their own Cushion products. They are …
1. Sulwhasoo Evenfair Perfecting Cushion, $74
Great for: Those who want anti-ageing skincare benefits in their Cushion. This contains SPF 50+/PA+++, and has an exclusive herbal hydrator made up of 5 traditional Korean herbs. Apricot kernel oil helps improve skin’s elasticity and increase the production of collagen.
Available at Sulwhasoo counters at TANGS Orchard and Takashimaya Department Store.
2. Laneige BB Cushion, $59
Great for: Those who have concerns about uneven skin tone. A powerful 6-in-1 BB Cushion with a Melacrusher Technology to target pigmentation, this also contains Laneige’s famous active mineral water, made by aligning water particles of clean, natural water rich in mineral collected from Jeju Island. Clinical studies show that skin temperature drops by 4 degrees Celsius after using Laneige BB Cushion.
Available at all Laneige boutiques such as ION Orchard (#B3-66A) and JCube (#01-04).
3. Innisfree Water Glow Cushion, $34
Great for: Those who want a moisture- and antioxidant-boost in their makeup. The key active ingredient is a 100% freshly squeezed green tea essence that leaves the face more supple, radiant and healthy. The water glow complex coats skin with a veil of moisture for an instantly dewy complexion.
Available at Takashimaya S.C (#B2-34) and Plaza Singapura (#01-63/64).
4. Etude House Precious Mineral Any Cushion, $32
Great for: Those looking for a great cushion to use while on the go and when you’re travelling. This 6-in-1 that protects skin from the sun, controls sebum, moisturizes, whitens, gives coverage and cools the skin.
Available at all Etude House boutiques such as 313@Somerset (#B2-30), Plaza Singapura (#B1-26) and VivoCity (#01-K3).
Are you a cushion-user? If so, tell us which cushion foundation do you use and why you like it!
This post was neither paid for nor advised by Amorepacific or any of the brands mentioned. All opinions are the author’s own. Please read our advertising policy here.
WIN 1 OF 3 CUSHION FOUNDATION HAMPERS WORTH $199 EACH!
As a special treat to all Material World fans, these 4 Amorepacific brands are giving away 3 hampers containing 1 of each cushion foundation mentioned above! Each hamper contains a cushion foundation from Sulwhasoo, Laneige, Innisfree and Etude House.
To win this, follow the steps below:
1. Answer in the Comments section below: “What inspired Amorepacific’s development team to create the Cushion?”
2. Share this post with your friends on Facebook and tag “Material World”. Remember to set your post on Public so we can verify that you have done this step. Only fans of Material World’s Facebook Page can enter this contest, please Like our Page here.
3. Email your details (Name, Gender, IC No., Email) to us at firstname.lastname@example.org by 8 August, 2014.
Note: Shades are given at random. No exchanges and no selection of shades will be allowed.
About The Author: Deborah Tan is a founder of Material World. After 10 years of working in magazines Cleo and Cosmopolitan Singapore, she is now a freelance writer/editor who works on this website full-time. She finds that she achieves the best result for foundation when she uses a sheet mask on her face for 5 minutes before putting on her makeup. Follow her on Twitter @DebTanTweets.