Club Street has a new resident and it’s none other than uber-cool beauty brand Aesop. Deborah Tan gets to know this (relatively) new kid on the block.
For me, shopping for a beauty product at Aesop can – at times – feel a bit intimidating. Each store has been designed to have a unique look that, mostly, reminds one of a lovechild between an art museum and a very expensive house. Stepping into one, the individuality can either repel or attract you. Take the brand’s Suntec City store, for instance. The darkened interior might remind you of a cavern: do you venture inside or do you stay well away?
Enter a brand new store on Club Street.
Club Street is an area well-known for its bustling restaurants and pubs. The area, together with adjacent street, Ann Siang Hill, can get quite manic with merry-makers and its infamous lack of parking spaces. There is a quaintness that draws both hipsters and yuppies to it. How does Aesop fit into the neighborhood?
Unlike the cold, imposing majesty of the Suntec store, this new Club Street store is an oasis of peace and tranquility. It almost feels like, if I had one too many boozy cocktail at any of the bars along Club Street, I can pop inside, clear my head, and chill the f___ out.
But before you visit the shop (and I strongly recommend you do pay homage to this beauty retreat), here are 6 things you need to know about Aesop:
1. You can find it at really accessible locations
Aesop was established in Melbourne in 1987 and entered Singapore in 2005 with two stores at Millenia Walk and Holland Village (the latter closed in 2010), which it opened with a distributor partner. To date, it has 4 signature stores – Ngee Ann City, Millenia Walk, Suntec City and Club Street – and 1 counter at TANGS Orchard.
2. Complement your Aesop regime with literature and red wine
While the brand is committed to using both plant-based and laboratory-made ingredients of the highest quality and proven efficacy, it advocates the use of its formulations as part of a balanced life that includes, “a healthy diet, sensible exercise, a moderate intake of red wine, and a regular dose of stimulating literature.” Consider us fans already.
3. Quotes on bottles and jars are chosen by founder Dennis Paphitis
Aesop’s signature brown-glass bottles are reminiscent of those found in 19th century pharmacies. The choice may seem like an aesthetic decision but, it’s actually functional – to protect the product inside from UV rays, keeping ingredients fresher for longer. The quotes that appear on all Aesop packaging, in-store, on brochures and marketing collaterals have been carefully chosen by founder Dennis Paphitis from his favorite philosophers and authors.
4. Comfort IS a priority
Club Street gets its name for its history as a center for Chinese clubs where wealthy businessmen would leisure. Designed by the brand’s in-house Architecture Department, the store at Club Street replicates this notion of the “domestic” in the space but do it with everyday and common materials like cement and rattan. The loose furniture and lounge elements not only enable the customer to feel comfortable but also hark back to the history of the street.
5. Sink Into The Experience
No two Aesop stores are alike but at the very heart of each is The Sink, where customers can experience the textures and scents of all its products comfortably and conveniently.
6. Just How Much Does Aesop Love Literature?
Enough to launch a website for it! Launched in May this year, The Fabulist is a person who invents or tells tales, much in keeping with the Greek fabulist who name its products bear. Each month, The Fabulist publishes five pieces, both fiction and non-fiction, by writers whose work it admires, as well as interviews and glimpses of private pleasures. The mainstay of each edition is a FABLE: a prickly parable, pseudoscience fairytale, or memoir of a formative moment. Check it out here.
Aesop Club Street is located at 52 Club Street. Opening hours: Monday – Saturday 11am – 8pm. Closed on Sunday.
This post was neither paid for nor advised by Aesop. All opinions are the author’s own. Images courtesy of Aesop Singapore.