Branded Content, Character & Soul, Self-Improvement

From 6-Figure Debt To 5-Figure Salary – Denise Li

She was a well-known beauty queen before becoming a thriving businesswoman, but Genecia Luo, founder of Queenz*8 Business Group did not achieve success overnight. From having to keep her family financially afloat during her teen years, to overcoming crippling debt just 4 years ago, she’s faced more than her fair share of obstacles. She tells Denise Li how she overcame them.

Material World and Elizabeth Arden Present Genecia Luo’s UNTOLD Story


What was Life like when you were 14? If you were to say, “Spending a lot of time in school and doing CCAs, and attending tuition”, consider yourself one of the lucky ones. Certainly luckier than Genecia Luo who not just had to put herself through school, but also financially support her family from the age of 15.

Today, she is a successful businesswoman with a group of companies under her belt, but the road to success was a bumpy one, culminating in a six-figure debt just four years ago. How did she find it in herself, not just to get out of a sticky situation, but also to do so well for herself? We speak to her to find out more.

Genecia helping out at Berkat Children's Home

Genecia helping out at Berkat Children’s Home

What, to you, is the best part about being an entrepreneur?

“To me, entrepreneurship is about having the courage to live a life that a lot people cannot find it in themselves to. Entrepreneurship is about continually facing your fears. While fear can be paralysing, it can also be immensely motivating. It’s how you deal with fear that determines how successful you’ll become. I think it’s important to acknowledge the fear; that’s when you’ll know what are the steps you need to take to accomplish your goals.”

How would you describe your management style? 

“I believe in continually encouraging and empowering my staff, and instilling the importance of discipline where work ethics are concerned. At the same time, I allow them the time and space to grow as people. Every one wants to be successful in what they do, but I think everyone could do with a healthy reality check every now and then. I want my staff members to know that failures are part and parcel of building their careers. I often remind them that they shouldn’t be crippled by failure. Instead, they should have an empowered mindset that will guide them to take action and deal with obstacles as they come.”

Genecia believes deeply in giving back to society.

Genecia believes deeply in giving back to society.

Any advice for women who are thinking of becoming their own boss? 

“Striking out on your own is always scary, and we always imagine the worst possible scenarios. In reality, these situations rarely come to pass. I want women to know that they shouldn’t be crippled by their perceived limitations. Instead, they should channel that worry into something more positive by envisioning success. Don’t dwell, because the longer you dwell, the harder it’ll be for you to take action. Get educated, make mistakes, learn, repeat. You don’t want to be that person who regrets not doing enough for herself when you get older.”

Watch: Episode 1 of “Her UNTOLD Story” with Lena Sim, founder and CEO of Ministry of Food.

Watch: Episode 2 of “Her UNTOLD Story” with Yvonne Chee, youngest Singaporean to complete 7 Marathons on 7 Continents.

Tell us your very own UNTOLD story and you might just win an Elizabeth Arden hamper worth more than $400.

elizabeth arden prize

Tell us your very own personal story of overcoming the obstacles Life placed in your way. The best story not only gets to be featured on Material World, it will also win an Elizabeth Arden product hamper! Each hamper contains a UNTOLD Eau Légère 100ml (worth $117), Beautiful Color Moisturizing Lipstick #Red Door Red (worth $34), and a Prevage® AM Regimen Starter Kit (worth $248).

For details on how you can win one, remember to watch the entire video.

Score an exclusive sample of UNTOLD Eau Légère! Simply be among the first 150 readers to visit Elizabeth Arden counter at Robinsons Raffles City from NOW and quote “Material World” to earn your sample fragrance vial.

This is the third of 3 videos Material World has produced in collaboration with Elizabeth Arden. Elizabeth Arden worked with Material World to produce a series of videos featuring Singaporean women, each with their own inspiring tale to share. The women featured are not spokespeople of Elizabeth Arden and they were not remunerated for their participation in this project.