Beauty & Shopping, Entertainment, Lifestyle

The 8 Big Ways To Conquer Crazy Sale Periods – Matthew Fam

There is an imperceptible energy in the air of Orchard Road. Yes, the Great Singapore Sale is fast approaching: the crowds will be packing, and your wallet will be crying. Taking place this year from 30 May – 27 July, here are the 8 ways to emerge a champ from this islandwide sale we all love!

1. The Dormant Shopper
The lights, it almost hurts your eyes. The colours, can’t… resist! You try to keep a calm, serene expression as you enter the store, when your shopping-deprived self is actually squealing on the inside. “Shall not embarrass self. Am grown woman with inner poise,” you tell yourself.

Relax- there’s more than enough reasons to get excited. Sales are a great opportunity for cash-strapped individuals where your wardrobe FINALLY gets an update. No more recycling outfits for the umpteenth time!

Tropical prints can still be muted, as seen from Marc Jacobs Spring 2014 Ready-To-Wear Collection.

Tropical prints can still be muted, as seen from Marc Jacobs Spring 2014 Ready-To-Wear Collection.

2. Eyeing Trends
The one statement piece to get? Tropical prints. Seen on the runways of Peter Pilotto and Marc Jacobs, these nature-themed motifs are still riding high on the trend wave. Allergic to colour? Pare down with monochromatic designs instead. Totes do-able.

3. Perfumes
Most often, sales assistants in department stores would offer a sampling of fragrance sprayed on card strips. Instead, ask if you could apply the perfume directly on yourself. Scents react differently to your skin chemistry, so what smells great on a card may not on yourself. Wait for an hour and then sniff the spot you sampled the perfume on.

4. Sales Assistants
“Hi, can I help you with anything?”
“Oh no, I’m just looking around. Thank you.”
You are then being followed around (eek), sometimes even eyed as if you’re stealing something. Sounds familiar? Oh trust me, it gets even worse with some security guards – they don’t even smile.

However, do know that these lovely staff have the best intentions to help find what you need. In fact, you can even score freebies with beauty sales assistants! Enquire politely about a product that you would love to try before committing to a purchase. They might just provide sample sachets.


5. The To-And-Fro
No, this is not a Salsa dance step. But if you think about it, navigating through a sale is a kind of dance. How many times have you held on to a garment, before placing it back (do I NEED this?) and then taking it back again (but it’s in my size!) and then– you get the drift.

When faced with such a dilemma, ask yourself: Is this similar to what I already have? Sales are the perfect time to get styles you normally wouldn’t purchase at normal price, so experiment!

6. The Dressing Rooms
If the streams of garments spilling out from hands hadn’t given it away, you would have thought wartime food rations were being handed out. To combat long waiting times, you need a major game plan. Form a tag team with your girlfriend: wait in line as she gets the outfits she wants, and switch over when she returns. Just remember to set a time limit!

7. Unflattering Dressing Room Lighting
Sometimes you wonder if the harsh lighting found in dressing rooms are just out there to make you feel completely miserable about yourself.

Overhead lighting tends to highlight every pore, stray eyebrow hair and blemish on your skin to the point where you just want to burst out of the dressing room half naked and cry. But remember: you are fabulous no matter what, so don’t let deceptive lighting deter you from your shopping expedition. Now… strike a pose!

8. The Final Stretch
Snaking queue at the payment counter? Worst. Part. Ever. As if queueing for dressing rooms weren’t enough! This is where people start cutting losses by dumping unwanted items on the closest rack or counter they can find. The department store will look like a war zone, and you the brave trooper who survived it all- good job!

To avoid overspending, draft a shopping list so you don’t buy more than what you need. But to err on the side of caution, bring a set amount of hard cash and leave your credit cards at home. That way, you’re putting a direct limit on the amount you spend.


So what other tips do you have for the Great Singapore Sale? Share with us in the comments section below!

About the Author: Matthew Fam is a contributing writer of Material World, and has worked at Cosmopolitan Singapore as an intern and Contributing Beauty Assistant. He writes, teaches, and performs for the stage. Matthew enjoys museum visits, Singaporean Theatre, and spends too much of his undergraduate allowance on magazines.
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